PR Tip of the Week: Engage with Local Media
Kristen Baker-Geczy Kristen Baker-Geczy

PR Tip of the Week: Engage with Local Media

Earning media coverage in local markets is one of the best ways to build credibility and gain media experience, even if your business or nonprofit serves a national audience.

Read More
Case Study: How Strategic Planning Drove a 56% Coverage Increase for a National Nonprofit
public relations Kristen Baker-Geczy public relations Kristen Baker-Geczy

Case Study: How Strategic Planning Drove a 56% Coverage Increase for a National Nonprofit

The results achieved for Warrior-Scholar Project underscore the power of an optimized PR strategy. By utilizing data to choose markets more effectively, K.E.Baker Public Relations helped WSP more than double earned media without doubling the budget. And by dedicating time to create comprehensive packages, she helped the media deliver quality stories to their audiences. The result was an improved return on investment and more impactful storytelling.

Read More